Journey 4: Relationships
Key components of a business story
Like all stories, a business story can be long or short, and it can be told in many different ways.
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Why – This part of your story answers questions about why you started your business. How did you get here? What is the problem or opportunity you noticed?
What & How – What are you and your business doing and offering? How will you serve your customers?
Vision – What is life like for the people and communities that you have served? Paint a picture for your audience of the positive impact you will have.
Invitation – Provide specific invitations for people to join you. Let them know how they can help.
Storytelling can be a way of spreading awareness, asking for help, and inviting people to join you. The better you get at telling your story, the more compelling it becomes. This exercise will help you to shape your story and some of the key elements you can consider including.