Journey 2: Seeing
IN THIS LESSON
What does it look like when my community is thriving?
This is an important question to ask yourself as you come up with an idea for a business. In this section, you have the opportunity to explore your past experience, future, and the needs of your community to come up with ideas for your business.
Business ideas come to us when our hearts are open to helping the people, animals, and the environment around us.
We each see the world through our own eyes. Our identity and lived experiences shape the opportunities that we see, or don’t see. So, you may see opportunities that others don’t.
There are many ways to have a business idea and no single formula. Thinking of a business idea can be a challenge, but we have many Indigenous and non-Indigenous ways of knowing that can help us generate strong ideas.
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Ceremony
Reflections
Time on the land
Conversations with Elders and Knowledge Keepers
Everyday life observations
Dreams
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Everyday life observations
Market research
Stakeholder conversations
Ways of Generating Business Ideas
Spotlight on Indigenous Entrepreneurs
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Director at Winnipeg Boldness Project
“Our people need to think beyond surviving. Our goal is to build communities that are thriving.”
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Jen Harper’s business idea came to her in a dream.
CEO and Founder of fast-growing makeup line Cheekbone Beauty, Jenn Harper shares that her idea for the company came to her in a dream. “In my dream, I saw proud Indigenous girls running around wearing bright colours of lip gloss.”