Journey 4: Relationships
“I am not standing alone. All of my relations are here with me and guiding me.”
— Ermine W., Elder 1995
In the early stages of your business, you’ll want to surround yourself with as much support as possible.
This exercise will help you think about who your stakeholders are, how they can help you, what specific support you may need, and how you can use your story to reach them and invite them to walk with you on this journey.
The next step is to reach out.
Visit, call, email, or use social media to invite your stakeholders to join you and to find other people whose efforts you can join. After all, business is a reciprocal journey.
Remember that your story is designed to attract the support of people who share your values, mission, and vision. In the early stages of your business, these are the people that will believe in you, see the value of your business, and want to help you grow.
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The journey of building a business is one you cannot walk alone. Share the journey with people who hold similar values and goals.
Your business story is a powerful tool you can use to invite the right people to join you.
Use different mediums to share your story. Share it in person and online, get creative.
Practice telling your story as often as you can, improving it as you learn what resonates with people most.
