Journey 2: Seeing
What can a business opportunity look like?
We tried to envision a future where our communities are thriving. As you’ve learned, business ideas can come from within, but they can also come to us with our eyes open – by noticing opportunities in your everyday to help your community thrive.
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An opportunity can be a need that you notice in your local or global community that is going unanswered.
An opportunity can look like a growing interest, trend, and investment in a topic, technology, or issue.
An opportunity can be in improving what already exists as a product or service. It’s possible that a solution already exists in the markets, but that it’s not good enough. The existing solution coud also not be affordable or accessible for everyone.
An opportunity can be a new solution, or it can be an old solution – something from the past that has been forgotten.
An opportunity can be something you enjoy creating that others would be interesting in buying, using or supporting.
Play the meditation video at the beginning of this exercise and use the attached document to reflect on your thoughts!
Key Takeaways
You can use Indigenous or Western ways of knowing to notice opportunities all around you.
It’s important to take the time to reflect on your experiences, and those of your community in search of your business idea.
Thinking about a vision of the future where your community is thriving is a great way to come up with business ideas.